Understanding Your Rights as a consumer this World Consumer Rights Day
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Understanding your rights as a consumer

15 March 2019 FINANCE



By Zuko Komisa

Globally, the 15th March every year is World Consumer Rights Day, a day set out to raises global awareness about consumer rights and needs. Consumers in South Africa are protected by law against any prejudice and mistreatment by retailers and service providers.

Michael Motsoeneng-Bill was recently joined in studio by David Dickens, CEO of the Direct Marketing Association of South Africa and Ms. Nosipho Zikishe – Manager: Credit Bureau Compliance.

In their conversation, Michael and his guests talked through the credit process, consumer rights as well as how to consumers can handle grievances with retailers and other service providers.

Listen to the full conversation here:

READ: Domestic workers’ rights and Afropolitans as employers

What are my Consumer Rights?

The Consumer Protection Act (Act 68 of 2008) which was signed on 24 April 2009, protects consumers. These are the rights every consumer has:

Right to privacy.

Right to choose your product.

Right to fair and honest dealing.

Right to disclosure of information.

Right to fair and responsible marketing.

Right to accountability by suppliers.

Right to fair value, good quality, and safety.

Right to fair, just and reasonable terms and conditions.

Right to Equality in the consumer market and protection against discriminatory marketing.


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