How South African digital users behave online
7 Feb 2019 TECH
By Nomali Cele
We are Social, in collaboration with Hootsuite, have released the 2018 state of the digital landscape and it makes for interesting reading. 2018 was the year the global digital population surpassed the four billion mark. 51% of Southern Africa is online and 31% is on social media. We took a closer look at the behaviours of South African digital users to find out which are the popular social media websites in South Africa and where else we are spending our internet time.
What devices are South Africans using
With this survey a few things stood out, for one thing, 60% of the South African online population now uses smartphones. Laptops and computers made an appearance 24% of the time. The interesting data, however, is on the lowest end of the spectrum. 3% of South Africa’s online population is now using devices to stream content onto their TVs, which shows some movement for the world of video on demand. Only 1% is using e-readers and 2% is now using wearable tech such as fitness devices. South Africans are currently spending over an hour daily streaming music. 65% users are on the internet daily.
The top 10 list of websites the South African digital users are visiting is interesting. Facebook is the number one social media website, making an appearance at number four; Twitter comes in at number eight. Google.co.za and Google.com take the top two spots while FNB.co.za, at number seven, is the highest (of two) retail appearances. The bigger surprises on the list of top 10 websites South African digital users visit is, certainly, Takealot.com (at number 10) and Youtube, which is, surprisingly, at number three. Youtube commands 31 and a half minutes of average time spent per visit.
WhatsApp is the biggest messaging app on the continent and similarly here in South Africa. We have 38 million unique mobile users, which grew by two million between 2017 and 2018. WhatsApp is followed by Facebook Messenger and Skype with Snapchat and Wechat trailing.
How’s social media usage among South African digital users?
Monthly Instagram users are still under five million. Women lead the pack on the photo-sharing platform as they make up 53% of South African digital users on Instagram.
Remember Takealot showing up on the top 10 of most visited websites? More South Africans are shopping online. These are the e-commerce numbers for South African digital users
Take a closer look at the Southern Africa report here
With the promise that the data laws will be changing this year, one can only imagine what the report for 2019 is going to look like. Where do you spend most of your time online? Tweet us using #KayaOnline