.africa (DotAfrica) Domain Set to Solidify Optimistic Spirit of the Continent | KAYA FM
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.africa (DotAfrica) Domain Set to Solidify Optimistic Spirit of the Continent

12 Jan 2018 TECH

By Zuko Komisa

A new domain for the African continent has officially been launched across the continent. A roadshow is currently happening to spread the word on the existence of this exciting technological breakthrough. This comes after years of an unwarranted delay in the delegation of .africa.

What is the domain .africa all about?

.africa is for organizations, businesses, and people that embrace the optimism, resilience, ingenuity, and dynamism of this content. It officially went live on the 4th July 2017.
The domain enables African businesses and brands to showcase themselves and their commitment to the African continent, a home for Africa-specific products and services, expanding the brand’s regional influence and acquiring valuable online real-estate in a fast-growing and high-potential market. According to the founders of this domain “.africa is unique in that it gives Africans that important sense of pride to help motivate them to achieve the very best for their continent and themselves.”

Courtesy of Digital in 2017 Global Overview report from We Are Social and Hootsuite

What Makes the right domain name important?

A good domain name can go a long way toward generating traffic to your website and building your reputation. A domain name adds credibility to small businesses as having your own domain name makes your company look professional. The right domain name can attract walk-in business while it builds your brand through an increased awareness of your brand identity online. It also adds mobility to your internet presence.

African Identity

The .africa domain has received massive support from the African Union (AU), which strongly believes its introduction of will create an attractive regional home for the Pan-African Internet Community. Currently, over 78% of African countries support the initiative.



The dotAfrica (dotAfrica) team are currently on a roadshow that will see them travel the African continent to launch the new dotAfrica (.africa) geographic Top Level Domain (gTLD). The majority of the region being visited are AU member states. The ultimate goal for the team will be journeying to the Mount Kilimanjaro summit while carrying the .africa flag. The .africa flag’s story began when it was officially handed over to the .africa team in the Nelson Mandela Plenary Hall at the AU Headquarters.