Welcome to the Wine Wizard®, serving South Africa’s wine community!
Wine Wizard® is South Africa’s authoritative, innovative and wholly original approach to selecting an ideal wine for a particular occasion. Powered by an intuitive user guided, search/selection wizard engine technology, Wine Wizard® accesses the net on demand, in real-time via Mobi / Web rendering technology to deliver a sorted list of the most appropriate wines with scores, value indicators, tasting & pairing notes by Michael Fridjhon, according to user selected criteria during a step by step wizard selection process.
Wine Wizard® has been designed to render its information on all internet-based devices, from your desktop or tablet to your smartphone: this means that wherever you are – at your favourite wine retailer or scanning the wine list at a restaurant or hotel, an informed and professional opinion about the wines is but a click away.
“The scoring system is unique to the site and has evolved over many years. It is the only one I know whose spread of points enables me, as the wine judge, and you, as the wine buyer, to make a nuanced and informed decision. Where wines which score in the 60s are considered “good everyday drinking,” while those that score in the 90s should be considered world class, you can safely decide what to expect for your investment. We also have a value rating system to enable you to decide if the wine is fairly priced in relation to the experience it delivers.” – Michael Fridjhon, May 2013