SMARTmeetings Launched In Rwanda
Reed Exhibitions announced the launch of SMARTmeetings powered by ibtm events, a dynamic two day event from the 27th – 28th June 2018 in Kigali, Rwanda. The event will be focusing on uniting African MICE venues and products with highly-qualified meeting and event planners.
“SMARTmeetings’ innovative format will be a progression of the original ibtm Africa, ensuring that the offering stays fresh and productive for our MICE industry exhibitors and stakeholders that have supported us in previous years,” explains Chardonnay Marchesi, South African Portfolio Director for Reed Exhibitions’ Africa Travel Week.
At the heart of SMARTmeetings’ success is the Hosted Buyer Programme which guarantees the presence of relevant industry professionals who have proven business to place, and budget to spend. All buyers are hand-picked and verified against our strict qualification criteria. This table-top exhibition will be about mutually-matched appointments, networking, and unlimited business connections.
CEO of the Rwanda Convention Bureau, Frank Murangwa says that SMARTmeetings powered by ibtm events is an ideal opportunity for local suppliers to get a better understanding of international best practices within the MICE industry, and subsequently generate further leads for business into Africa.