The Station

KAYA FM 95.9 reflects the lives of the predominantly black, urban listener between the ages 25 – 49 living in Gauteng. The station broadcasts both music and talk, and this makes it unique from other ICASA approved licences. KAYA FM 95.9 launched in August 1997, and was one of the first new frequencies to be approved for private commercial radio.

KAYA FM 95.9 broadcasts in English on the FM frequency signal 95. (Dot) 9, 24 hours a day, seven days a week. The current listenership stands at 510 000 per average day and 1, 357,000 for the past seven days. The music format offers a diverse and soulful mix of adult contemporary music to smoother sounds like R&B, World, Soul and Jazz.

Programming Mix

KAYA FM 95.9 is a rich mix of music, news, sport and topic driven features

Footprint

Greater Johannesburg Metropolitan area
Northern Boundary: Pretoria boundary
Eastern Boundary: Springs
Southern Boundary: Vanderbijlpark
Western Boundary: Carletonville

Audience Profile of KAYA FM 95.9 

The Kaya FM listener is defined as Afropolitan: a mature, sophisticated, socially conscious individual rooted in heritage and progressive thought leader. The Afropolitan is a self-determining, discerning individual who is well informed and a player in the global environment.

The female Kaya listener is a sophisticated, ambitious and versatile woman with a strong sense of responsibility. Therefore her needs do not differ much from her male counterpart, but although she is very business minded, focusing on money and work, she is also a sensitive person. She is a caring and concerned mother with the well-being of her child/children ever present in her heart and mind – this is a key driver in her work and quest for money and wealth. She is very aware of the needs and welfare of others (her community) and admires people who reach out and uplift others. She is very aware of honesty and sincerity and detests pretentious and fake people and institutions – being real is a very admiral and appealing quality for this Kaya listener.

Demographics

Core Target Market (Age):

33%: 25 – 34
33%: 35 – 49
Total Core: 66%: 25-49

Secondary Target Market (Age):

24%: 15 – 24
10%: 50+

Race

93%: Black
7%: Coloureds; Whites & Indians

Gender

50%: Male
50%: Female

Household Income

31%: R5000 – R10999
25%: R11000 – R19999
22%: R20000+

Living Standards Measure

69%: LSM 6-8
18%: LSM 9 – 10
86%: Total LSM 6-10

Psychographics

KAYA FM 95.9 listeners are Brand Extrinsic.
They enjoy using particular brands to boost their self image and self confidence.
Most enjoy a liberal attitude and a homely social life.
Soccer, Boxing and Cricket are the top three sports enjoyed.

So why would one tune into KAYA FM 95.9

KAYA is a mindset
KAYA is a vital enhancing formula
KAYA cultivates a well informed audience
KAYA is today’s passport to tomorrow’s growth
KAYA is a place you can call home
KAYA will be here tomorrow with you
KAYA is African for the African in spirit
KAYA is the home of distinguished, discerning, and decision-makers
KAYA reminds us that we live in a great city
KAYA is home to opinion leaders, shaping the future
KAYA’s listeners can grow your business
KAYA is for distinguished business