Essence of Africa magazine launch
The first edition of Essence of Africa is set to hit the shelves mid November. Launching the new product comes at a stage where African content is in demand for magazine readers. The magazine came to life at the Sandton Sun deck, with guests showing off their ranges of prints and African attire, and the CEO of Kwenta Media and founding editor of Essence of Africa, Nawaal Motlekar-Mdluli leading the pack with a defined Nigerian head wrap.
The magazine’s content highlights the woman’s journey, from being a girl to embracing womanhood. It is the black woman’s voice of hope, source of pride and beacon of joy, which serves as a constant reminder that she is important.
An hour into the event, the wind picked up and the clouds darkened to grey. Hospitality became frantic as they rushed to move falling bottles and plates indoors, while we were greeted with a speech and overview of the digital package on the screen before us.
As Nawaal scrolls through the first part of the magazine, we are taken on a journey of the evolution of the modern African woman, one which rewrites their dialogues and reconnects with their authentic self.
“Women long for sincerity. Women long for the reassurance that publishers will treat their stories with integrity, and they are not alone,” says Nawaal.
According to Nawaal, the publication is specifically tailored for a new class of black women, aged 25 years and older, that highlights and embraces their journey through womanhood. It will feature cutting-edge local and international fashion content, along with the best advice when it comes to food, health, relationships, travel, entertainment, careers and self-empowerment.
The publication will actively engage in the digital spectrum and through profiling female thought leaders in South Africa and the African diaspora, uplift women and encourage heart to heart conversations.
“There are real issues women face that cannot be addressed through watered-down superfluous content. Today’s women are smart and do not want to be dictated to concerning what they should know, think and feel,” says Nawaal.
For more information, follow @Essence_Africa.