SuperSport Let’s Play, Kaya FM, UNICEF, along with other radio stations to raise 1 MILLION Soccer Balls.
It is well documented that children who participate in regular sports activity produce better academic results, are healthier, get less involved with negative influences such as crime and drugs, and benefit from raised self-esteem and confidence.
Lets Play is about enabling children to live healthier lives - through a shared vision and a network of partners and facilitators, to let the kids get back into the fresh air and out of breath! For the first time, Let’s Play, SuperSport and various regional radio stations, backed by UNICEF, are joined together in a project called “Let’s Play a Million”.
Kaya FM is the Johannesburg station to partner the initiative in Gauteng, South Africa.
Station MD Charlene Deacon said the event is of such magnitude that kids across the country will benefit.
“Some 43% of the population is under the age of 20, with 13% under the age of six,” said Deacon. “’Let’s Play a million’ is an initiative to compliment the overall Let’s Play campaign and aims to raise a million soccer balls by 2010, to enable our kids to play the beautiful game and to get the country excited about the 2010 World Cup. Kaya FM is proud and excited to be part of this project.”
