THE STATION

KAYA FM 95.9 reflects the lives of the upscale 25+ listener, living in South Africa's most progressive and exciting region. The station broadcasts both music and talk, and this makes it unique from other ICASA approved licences. KAYA FM 95.9 launched in August 1997, and was one of the first new frequencies to be approved for private commercial radio.

KAYA FM 95.9 broadcasts on the FM frequency signal 95. (Dot) 9, 24 hours a day, seven days a week. The current Listenership stands at 621 000 per average day and 1, 535 000 for the past seven days. The music format offers a diverse mix from Adult Contemporary Music to smoother sounds like R&B, Soul and Jazz. It also includes African Heritage Music. The music draws on the tradition of Africa, wherever this music has had its influence; from Africa to the Caribbean and into the heart of America.


PROGRAMMING MIX

KAYA FM 95.9 is rich in music, infotainment, discovery, controversy and variety, but is also loaded with substance like news, sport and topic driven features.


FOOTPRINT

Greater Johannesburg Metropolitan area
Northern Boundary: Pretoria boundary
Eastern Boundary: Springs
Southern Boundary: Vanderbijlpark
Western Boundary: Carletonville


AUDIENCE PROFILE OF KAYA FM 95.9

KAYA FM 95.9 targets the mature and sophisticated listener. We address a unique audience which is aspirational, ambitious, success-driven and well educated. Our listeners are goal driven and have got a high level of awareness of their African heritage. Kaya listeners have buying power and form part of the top earning income bracket.

The female Kaya listener is a sophisticated, ambitious and versatile woman with a strong sense of responsibility. Therefore her needs do not differ much from her male counterpart, but although she is very business minded, focusing on money and work, she is also a sensitive person. She is a caring and concerned mother with the well-being of her child/children ever present in her heart and mind, this is a key driver in her work and quest for money and wealth. She is very aware of the needs and welfare of others (her community) and admires people who reach out and uplift others. She is very aware of honesty and sincerity and detests pretentious and fake people and institutions, being real is a very admirable and appealing quality for this Kaya listener.